Copper Filters, Eco Friendly Plates: What Was Once ‘Uncool’ Is Now A Marketable Commodity For The West
There was a time when sipping from copper or brass utensils or brushing your teeth with neem twigs seemed old-fashioned, even uncivilized. Back then, the westernized world and some of our own intellectuals saw us as backward for these practices. Fast forward to today, and you’ll see a striking transformation. The very same folks who once criticized our traditions now market them as valuable commodities. From “activated charcoal” toothpaste to “neem coated toothbrushes”, to even “ionized copper filters,” they’ve turned our desi wonders into marketable commodities, that reap massive profits.
- 26 Oct 2023
- WerIndia
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