Bhajan Rockstars Of Kerala: How Nandagovindam Made Bhajans Cool Among GenZ
Photo courtesy: Swarajyamag
Back in India and Kerala, Nandagovindam Bhajans, the Kottayam-born ensemble at the heart of this churn, has turned what was once a slightly musty corner of Hindu practice into a full-blown youth movement. Their rise is not just a music story; it is a quiet cultural reset in a state long seen as sceptical terrain for overt Hindu religiosity.
Read more at: https://swarajyamag.com/culture/bhajan-rockstars-of-kerala-how-nandagovindam-made-bhajans-cool-among-genz
- 27 Jan 2026
- WerIndia
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