Pongal’s Christian Makeover in Tamil Nadu: Decoding Evangelism’s Subtle Conquest
Christian appropriation of Hindu festivals like Pongal in Tamil Nadu exemplifies a strategic evangelism tactic: retaining familiar rituals while substituting core deities with Jesus and Mary, gradually eroding cultural roots. This method mirrors historical missionary approaches documented in Tamil Nadu’s Christian history, where converts maintained Hindu customs such as caste marks, festivals, and marriage rites around the fire god Agni even after baptism. Now, this playbook extends to Janjatiya regions in Jharkhand and Chhattisgarh, reshaping demographics and sparking conflicts by mimicking indigenous traditions.
Read more at: https://hindupost.in/dharma-religion/pongals-christian-makeover-in-tamil-nadu-decoding-evangelisms-subtle-conquest/
- 27 Jan 2026
- WerIndia
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