Tag: GenZ
Photo: Swarajyamag
Bhajan Rockstars Of Kerala: How Nandagovindam Made Bhajans Cool Among GenZ
Back in India and Kerala, Nandagovindam Bhajans, the Kottayam-born ensemble at the heart of this churn, has turned what was once a slightly musty corner of Hindu practice into a full-blown youth movement. Their rise is not just a music story; it is a quiet… Read More
