INDIAN LAUNDRY AD: 15 LAKH MEN PLEDGE TO “SHARE THE LOAD”

#ShareTheLoad Campaign
Photo courtesy: Yahoo

An advertisement by a popular detergent brand in India which has gone viral has had a positive social impact. The Ad titled “#ShareTheLoad campaign” features a father writing a letter to his daughter who he sees doing the daily chores including laundry – the moment she returns home from a full day at work. In his letter, the father apologizes to his daughter for teaching her that only she was expected to handle the house work alone. The father then blames himself and also many other fathers who failed to set an example of assisting with chores of the home. The result has been that this Ad has gone viral and more than 15 lakh husbands have pledged to “share the load”, a good start but a looo……….oooong way to go.

Source: Yahoo

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  • 18 Apr 2016
  • WerIndia

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In 1989-90, with Rajiv Gandhi as PM and Farooq Abdullah as CM, 400,000 Kashmiri Pandits, Sikhs & Others FACED GENOCIDE - were slaughtered or forced to leave Kashmir overnight. "The Kashmir Files" shows only a small part of this. Should a Kashmir Genocide Law be made and the atrocities be fully investigated?

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1989-90 में, राजीव गांधी के प्रधान मंत्री और फारूक अब्दुल्ला के मुख्यमंत्री के रूप में, 400,000 कश्मीरी पंडितों, सिखों और अन्य लोगों को नरसंहार का सामना करना पड़ा - या तो रातों-रात कश्मीर छोड़ने के लिए मजबूर होना पड़ा । "द कश्मीर फाइल्स" इसका एक छोटा सा हिस्सा ही दिखाता है। क्या कश्मीर में हुए नरसंहार पर कानून बनाया जाना चाहिए और अत्याचारों की पूरी जांच होनी चाहिए?

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