Apple is really struggling in India for growth after trying and trying for so many years. Their latest strategy was to sell second hand phones in India, but even that has a few problems. India does not encourage import of used electronics, Indians don’t generally like to spend lots of money for used goods and still the price of the used phone will be not less than Rs. 20,000 (or $300). So what is Apple’s problem – simply put competition. Competitors such as Micromax and Samsung release phones several times a year at prices around Rs. 8,000 to Rs. 15,000 while Apple only releases phones once or twice a year at prices not less than Rs. 25,000. So will Apple make it in India … there are lots of doubts?
Source : WSJ
- 19 May 2016
For the first time, Apple has been forced to announce steep price cuts of the recently released iPhone 6S series. Sales are well below expectations and competition is very in the hyper competitive and price sensitive Indian market. The latest price cuts come after Apple slashed prices on the older iPhone 5s prices for the third time, with prices now nearly half its September price. This may be good news for new customers but not so for those who bought these phones at much higher prices only a short while ago.
Source: Times of India
- 23 Dec 2015